Friday, February 16, 2007

HLYS (Heelys Inc)

This is another IPO that had a lot of hype built around it. The stock has seen a very nice run even after gapping up 50+% from its IPO price, but has recently pulled back to the $35 level.

Yesterday the stock traded up for the 2nd day and appeared ready to continue to run and challenge previous highs. I decided to pick up 5,000 shares and got them done just over $36. I expect
that the quarterly report will fuel some additional excitement as the company should have done well this holiday season. Furthermore, I expect continued demand as the "coolness" factor does not seem to be wearing off and this is still early in the product cycle.

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